Ross Med Brand Refresh

The Ross Med (or RUSM) branding refresh was a team effort. Before we began, the brand was inconsistent and generic. After a research group completed a brand study, we needed to make the brand work for our internal leadership, while keeping it recognizable to alumni and current students. Working as a team, we developed marketing materials that expressed this refined brand identity. I was responsible for the digital look and feel, and for establishing the digital/web style guidelines. For the final brand style guide, we utilized a design partner to create the publication; I gave feedback and direction to our vendor to produce the final product. All digital samples included in the style guide are also my own design.